McNees refreshes brand and website around connection

McNees Wallace & Nurick unveiled a new visual identity and redesigned website on August 24, 2026, tying the update to the firm’s 91-year history and its evolution into a modern client services firm with global reach. The refresh is meant to preserve McNees’ long-standing relationships while presenting a more contemporary image to clients.

Why it matters: - The brand refresh signals how McNees Wallace & Nurick wants to be seen today: modern, client-focused, and rooted in long-standing relationships. - The redesign also gives the firm a clearer digital front door as clients increasingly expect easier navigation, stronger search, and relevant content online. - The update reinforces the firm’s effort to connect its 1935 origins with its current scale and broader reach.

What happened: - McNees Wallace & Nurick unveiled a refreshed brand identity and redesigned website on August 24, 2026. - The work began during the firm’s 90th anniversary year in 2025. - McNees says the goal was not to reinvent the firm, but to better reflect who it is today. - Chair Brian Jackson said the firm wanted the brand to reflect the McNees clients know now, while keeping the firm close to clients and bringing the right people together when issues call for different perspectives.

The details: - The refreshed logo draws inspiration from the arches of Harrisburg’s Market Street Bridge. - The bridge reference connects the firm to Harrisburg, where McNees was founded in 1935. - The identity is built around the theme of connection, including authentic relationships and bringing people and experience together around client needs. - The new visual identity keeps the firm’s name and history at the center while presenting a more contemporary look. - The redesigned website adds improved user experience, easier navigation, enhanced on-site search, and more robust client-focused content. - Director of Marketing William McLaughlin said the website is meant to reflect a firm that is modern, client-focused, and approachable. - McNees says the refreshed brand and website position the firm for continued success. - McNees has more than 170 attorneys across 12 offices. - The firm’s capabilities span legal and business issues for clients across a broad range of industries. - McNees is a multidisciplinary law firm founded in 1935. - The firm represents businesses, associations, institutions, municipalities, and individuals. - McNees serves clients worldwide from offices in Harrisburg, Lancaster, Plymouth Meeting, Pittsburgh, Radnor, Reading, State College, and York in Pennsylvania; Columbus, Ohio; Frederick and Towson, Maryland; and Washington, D.C. - The company directed readers to the brand reveal video and the redesigned website at the newly redesigned website.

Between the lines: - The refresh suggests McNees sees brand identity as part of client service, not just marketing. - The bridge motif is doing double duty: it nods to the firm’s hometown while reinforcing the idea of connection across people, offices, and practice areas. - The timing after the 90th anniversary points to a milestone-driven update rather than a wholesale reset.

What's next: - McNees will use the new brand and website as its public face going forward. - The firm appears focused on using the redesigned site to support client engagement and showcase its broader capabilities. - Additional brand materials, including the reveal video, are available alongside the website launch.